Why do memes die so fast

2018
Photographs.

By translating viral contents to ephemeral sculptures, the Why do memes die so fast series embodies the transitory yet tangible nature of what goes through our screens. The Chad (the archetypal attractive, popular and sexually successful Alpha male - as depicted on imageboards) becomes here a golden bust, unlike its antagonist figure The Virgin, which barely appears. The benevolent FBI agent receives a commemorative plaque, and Renard Matthews a new personalized tribute.
Memes staged offline as still-lifes become, through photography, a graphic archive of symbols whose meanings become more and more cryptic over the years.