Mark

2018
Video full HD, colour, sound, 9'35''
Collaboration with Carlos Carbonell.

Through a succession of heteroclite songs, the musical video 'Mark' takes us across decades, from Mark Zuckerberg's birth to the rise of technological singularity. In this fiction, Zuckerberg manages to seduce the crowds through his successful trajectory as Facebook CEO, to the point of becoming president of the United States - despite still being considered a socially awkward person. His eagerness to approach the era of technological singularity makes him fantasize with the idea of accompanying the rise of Artificial Intelligence, as a deity on Earth.
In 'Mark', the choir, Zuckerberg and the AI sing their feelings and thoughts regarding their interlaced trajectories as the years go by. This musical roller coaster about power, acceptance and collaboration makes us see the point of view of three entities, linked in a technological odyssey where feelings dance with progress.

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